Sears Back-to-School Campaign
In a competition with three outside ad agencies, my team was tasked with providing full mood boards, lock-up development, and campaign strategy for the 2015 Sear Back-to-School campaign. This lead into a fully developed style guide that set the tone for the entire campaign. As the lead designer, I provided initial concepts, final lockups, set design and a brand style guide that was translated across the entire customer experience.
Role: Lead Designer | Creative Director: Cory S.
Seasonal Branding
Seasonal style guides included exploration of lock-ups, color palettes, patterns, photography and brand execution.
As a team, we determine brand strategy and gathered inspiration for compelling and effective design, ultimately setting the tone for each campaign.
Role: Lead Designer | Creative Director: Oscar D.
Internal Rebrand
As part of an internal agency, our goal was to drive all creative back within the company’s umbrella. Thus, reinforcing cohesive campaigns across multiple channels and eliminated the high cost and inconsistency collected from multiple outside agencies. This meant we needed a name, a face and ultimately a voice that would express who we are.
Role: Lead Designer | Creative Director: Oscar D.
