ALDI Web & Print Photography

Integrating a minimal AI layer into the workflow maximizes a compact studio footprint by replacing physical set builds with virtual expansions and generative backgrounds. By targeting these specific bottlenecks, the process remains cost-effective and high-output without sacrificing creative control.

Role: Art Director | Photographer: Greg G

Sears & Kmart Organic Social

Role: Associate Creative Director | Creative Director: Leo K.