ALDI YouTube Video Series

Our team was tasked with expanding ALDI’s current YouTube library. In just 8 months, we delivered 9 long-form videos with supporting assets such as YT shorts and social content. Driving each video narrative. we ladder each storyboard into ALDI’s product and campaign strategy. Our team has proven more cost effective and higher performance than agency partners.

Role: Video & Art DIrector

Foot Locker Home & Landing Page Refresh

To increase click-through and conversion, collaboration with the UX/UI and merchandising teams helped play an extensive role in enhancing underperforming pages across the Foot Locker brands. Along with a visual design initiative to present content in a consistent and organized structure, these pages performed above expectations and drove in key revenue. Improvements were made not only to the content hierarchy but also to the visual layout and design strategy.

Page Views +41% | Conversion Rate +45% | Page Clicks +35%
*Compared to 2019

Role: Design Manager & Lead Designer | Designer: Alyssa M. | Merch: Stephanie S. | UX/UI: Colin B.

Homepage Graphic Enhancement

To optimize the visual content output, we had to rethink the design strategy. In some cases, more time was spent on design than the shelf life of the graphics. We developed a test with 3 simple things in mind…make the product the hero, use a consistent design strategy, be efficient. Compared to overly elaborate content and inefficient designer bandwidth, we found that this new method performed exceptionally in all categories.

Revenue per visit +2% | Conversion Rate +3.1% | Engagement +.5% | Designer bandwidth +20%

Role: Design Lead | Designers: Alyssa M, Scott D, Dua X.

Email Design

A refreshed look and consistant styling were the key enhancements made to the Foot Lockers Inc. emails. My team created an extensive library of shares assets to ensure emails were ADA compliant, user-focused and on-brand with every campaign, program and visual center. With this, the design team was able to create over 200 emails a month while producing highly elevated design.

Role: Art Director

Foot Locker App Graphics

With the Foot Locker app adapting the look of homepage, my team was tasked with developing creative to support the high level story-telling and product launches. Working closely with UI/UX teams, we developed creative guidelines to mimic the homepage strategy while keeping true to app restraints.

Role: Art Director

BP Sizzle Reel

This video was developed to excite and inform team members during the annual performance review.

Role: Creative Lead & Animation | Renderer: Nick B.

Cabot Microelectronics Nasdaq Creative

Role: Design Lead | Creative support: Charles S.

Economics Firm Site Design

Below is a complete redesign of the website utilizing original content can creative directional elements. The request was to create an elegant and sophisticated experience while maintaining website management through internal resources. The result was an eye-opening introduction followed by a consistent and sophisticated site experience to mirror the values of the brand.

Role: Design Lead | 3D rendering: Nick B. | Development: Charles S.

Check it out! www.epsiloneconomics.com