ALDI Quarterback Campaign

To achieve differentiated brand alignment, ALDI has forged a strategic partnership with Drew Brees, an authentic brand partner who reflects our core values. Brees was selected for his strong ALDI market connections, authentic family values, media influence, and ties to New Orleans, host of the 2026 Super Bowl. The partnership will also feature his wife, Brittany Brees, positioned as a savvy head of household who champions saving on quality groceries. Key deliverables during this campaign were paid and organic ads, PR, web, and in-store visuals.

Role: Video concept & Direction | Art Director

ALDI YouTube Video Series

Our team was tasked with expanding ALDI’s current YouTube library. In just 8 months, we delivered 9 long-form videos with supporting assets such as YT shorts and social content. Driving each video narrative. we ladder each storyboard into ALDI’s product and campaign strategy. Our team has proven more cost effective and higher performance than agency partners.

Role: Art & Content Director
More videos:
https://www.youtube.com/user/aldiusa

ALDI Paid & Organic Content

Reflecting ALDI's core pillar of efficiency, our content strategy focused on maximizing asset utility. We partnered with production to capture high-quality foundational video, which was then strategically repurposed for both paid and organic social channels.

Role: Art Director | Motion GFX

BP Sizzle Reel

This video was developed to excite and inform team members during the annual performance review.

Role: Creative Lead & Animation | Renderer: Nick B.

Cabot Microelectronics: Supporting Videos

Role: Design Lead | Creative support: Charles S.